Hello, I'm Dazai

JAKARTA, ID --:-- WIB

“IDENTIFICATION CARD”

[name]: Andi Dazai
[role]: Digital marketer
[status]: Starlight Group
[location]: Jakarta · Indonesia

[what i build]

performance campaigns
SEO & content systems
marketing analytics
AI content pipelines
Shopify experiences
CRM & email workflows

[email]adrp.business@gmail.com [github]@adrpbizz [linkedin]in/adrp [x]@mlncholybloke

Signature:Andi Dazai

[issue]09/2026

[access]Unlimited

Open to selected opportunities

SCROLL TO EXPLORE ↓BOOK A CALL

BUDGET OWNED / ANNUAL$65K

JJ Gold · paid media

REVENUE GROWTH / JUL 2026+18%

Month over month

APPOINTMENTS / YEAR ON YEAR+51%

English 1 Makassar

ABOUT

Marketing, made measurable.

I’m Dazai, a performance marketer at Starlight Group. I work across paid media, SEO, and data, and build Shopify experiences and AI content workflows.

With a background in architectural engineering, I bring structure to creative work. Previously at English 1 Makassar, Dupli, and Samwells. Open to selected opportunities where marketing and systems meet.

More about my journey

LinkedIn GitHub Behance

01 / SELECTED WORK

Proof, not promises.

Campaigns, commerce, and the
systems behind the results.

Starlight Group

COMMERCE & SYSTEMS

Paid media across Meta, TikTok and Google Ads, alongside TikTok Shop, live commerce, and content in two languages. I own a USD 65K annual media budget and build the Shopify storefront and AI workflows behind the operation. Revenue grew 18% month over month in July 2026, the only brand in the group to grow.

Paid mediaShopifyAI workflows

Case study

English 1 Makassar

PERFORMANCE

First-time appointments rose 51% year over year and qualified opportunities 30%, while enrolments moved only 4%. That gap showed the constraint sat downstream in the sales process, rather than in lead volume.

Paid socialLead generation

Case study

Couture28

DATA & INSIGHTS

Turned marketplace order data into a view of revenue, margin, and channel performance. Built the analysis in Excel, then brought Couture28 and Superstore dashboards into the browser with filters and charts that recalculate as you explore.

Data analysisVisualisation

Case study

All six projects

02 / BUILT ALONG THE WAY

Projects & open source.

GitHub profile

Building

Tools for clearer marketing decisions.

BuyerBench

DECISION JOURNAL

A decision ledger for performance marketers. Capture a campaign change, its reasoning, and the outcome you expect before the results arrive.

Marketing operationsNext.jsSupabase

How it works

Search and filter decision history, check statistical power per metric, and keep the original prediction locked. Notes, evidence, and amendments preserve the record as the decision develops.

Explore the project →

Budget Allocator

BUDGET MODELLING

Explore where the next advertising dollar could work harder. Fit response curves to weekly channel data and compare allocations using estimated marginal returns.

Response curvesOptimisationTypeScript

How it works

Import spend and revenue data, compare channel saturation, and set a total budget with channel limits. The model keeps recommendations within observed spend ranges and makes its assumptions visible.

Explore the project →

Selected work & open source

Funnel Asset Kit

OPEN SOURCE · MIT

One campaign brief in, a full funnel out: ad copy for Meta, TikTok and Google, organic captions, UTM links, and KPIs for each stage.

MarketingCampaign planningUTM links

View source Read the project →

Programmatic Creative Pipeline

OPEN SOURCE

One campaign brief becomes sixteen ad images across four products and four placement ratios, with editable outputs and human review.

PythonNode.jsCreative operations

View source Read the project →

03 / THE JOURNEY SO FAR

Experience.

2023 TO PRESENT

Digital Marketing ExecutiveStarlight Group · JakartaJul 2026 – Present

Own a USD 65K annual paid media budget across Meta, TikTok and Google Ads, in English and Bahasa Indonesia.
Built ten merchant-editable Shopify Liquid sections, structured data and a gold-weight calculator using live pricing.
Revenue grew 18% month over month in July 2026, the only brand in the group to grow.

Meta AdsGoogle AdsTikTok ShopShopifyLiquidGA4

Explore the work

Digital Marketing StrategistEnglish 1 Makassar Mesjid RayaOct 2024 – Oct 2025

Managed a Rp6–10M monthly paid-social budget across a twelve-month engagement, with lead quality tracked in Salesforce.
First-time appointments rose 51% and qualified opportunities rose 30% year over year.
Enrolments rose only 4%, showing the limiting step sat downstream in the sales process rather than lead volume.

Paid socialLead generationSalesforceCRMCreative testing

Explore the work

Digital Marketing StrategistDupli Dining & LoungeJul – Oct 2024

Sequenced a content calendar and website launch before increasing paid activity for a new dining venue.
Installed GA4, Meta Pixel and Google Tag Manager so campaigns had a measured destination from day one.
New-site users rose 573% during the four-month launch period, from the disclosed near-zero baseline.

ContentWebGA4Meta PixelGTM

Explore the work

Performance Marketing AssociateSamwells · freelance, via RevoUApr – May 2024

Planned a 19-day Shopee CPAS campaign against a Rp1.8M test budget.
Built the conversion and purchase-value forecast from the account’s own history before launch.
Purchase value landed within 3.4% of forecast, with 143 conversions and an 11.5% lower CPA than forecast.

Shopee CPASForecastingPaid mediaRemarketing

Explore the work

Digital Marketing TraineeGerdBye · via RevoUSep – Dec 2023

Built the brand identity, landing page and search structure for a catering concept.
Created SEO, paid-search, paid-social and organic assets within platform and category restrictions.
Shaped the campaign around outcome-led messaging so the creative respected Google and Meta health-claim policies.

SEOPaid searchPaid socialCreative

Explore the work

Project Leader, Data Analysis & VisualisationMySkillJul – Sep 2023

Led a data analysis and visualisation project from raw spreadsheet rows to findings.
Built interactive dashboards that let viewers filter and compare revenue, margin and channel performance.
Automated the repeatable analysis steps with modular VBA and error handling so new months could be processed without rebuilding the workbook.

ExcelData analysisDashboardsVisualisation

Explore the work

04 / WHAT’S IN MY KIT