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Tools built around the way I work. Decision records, budget modelling, and repeatable creative workflows.
Tools for clearer marketing decisions.
A decision ledger for performance marketers. Capture a campaign change, its reasoning, and the outcome you expect before the results arrive.
Search and filter decision history, check statistical power per metric, and keep the original prediction locked. Notes, evidence, and amendments preserve the record as the decision develops.
Explore where the next advertising dollar could work harder. Fit response curves to weekly channel data and compare allocations using estimated marginal returns.
Import spend and revenue data, compare channel saturation, and set a total budget with channel limits. The model keeps recommendations within observed spend ranges and makes its assumptions visible.
One campaign brief in, a full funnel out: ad copy for Meta, TikTok and Google, organic captions, UTM links, and KPIs for each stage.
One campaign brief becomes sixteen ad images across four products and four placement ratios, with editable outputs and human review.