Work.

Paid media across Meta, TikTok and Google Ads, alongside TikTok Shop, live commerce, and content in two languages. I own a USD 65K annual media budget and build the Shopify storefront and AI workflows behind the operation. Revenue grew 18% month over month in July 2026, the only brand in the group to grow.

Connected paid social to the enrolment journey for English 1 Makassar. Campaigns, lead tracking, and creative testing made the path from ad spend to qualified opportunities visible, supporting 51% more appointments and 30% more qualified opportunities year over year.

Built the marketing foundations for a new dining venue: a content calendar, a website, and measurement through GA4, Meta Pixel, and Google Tag Manager. The work gave campaigns somewhere useful to send traffic and a system the team could keep running.

Planned and ran a 19-day Shopee CPAS remarketing campaign on a Rp1.8M test budget. The forecast used the account’s own history; the campaign delivered 143 conversions, with purchase value within 3.4% of the forecast.

Took a catering concept from brand identity to a launched marketing funnel. Built the landing page, SEO, paid search, paid social, and organic assets, with an outcome-led creative approach that reduced cost per click by 25%.

Turned marketplace order data into a view of revenue, margin, and channel performance. Built the analysis in Excel, then brought Couture28 and Superstore dashboards into the browser with filters and charts that recalculate as you explore.