← All work · Case 05
GerdBye
A catering service for people managing GERD, taken from nothing to a launched funnel: brand, landing page, SEO, paid search, paid social and organic.
−25%
cost per click
The constraint that shaped everything. Google and Meta both restrict health claims, so none of the advertising could name the condition it was built around. The campaign cleared policy by selling the outcome instead of the condition. It improved cost per click 25% doing it.
Brand identity
A playful handwritten mark, chosen to keep an illness-adjacent category warm rather than clinical.
Paid social
Google Ads assets
Account structure, keyword research and bid strategy, with the full asset set built out so the ads occupied more of the result page.
Search engine optimisation
